Mudeyes Seafood:
Mudeyes Seafood
A brand concept for a Seafood RestaUrant focused on serving quality seafood dishes in a family friendly casual dining setting.
Project Brief:
PUBLISHED:
APRIL 2023
Project Team:
Matt Vogel
Mudeyes Seafood is a conceptual family friendly restaurant with a goal of bringing a vibrant spirit to seafood dining that resembles the culture and ambiance of being on the beach. The restaurant serves quality seafood in various price ranges and customizable meals.
Logo system & colors
The logo can be seen in both regular and italic formats, three different color variations, as well as set in multiple different typographic lockup variations. The brand colors are inspired by the vibrant colors of the beach and oceans.
Posters
The primary typography is designed to resemble the painted signage of small town store fronts. It brings a nostalgic and comfort for customers.
The menus use a box organization system to help guide a customer when building their own customizable meals. They also take inspiration from deli boards and chalkboard wall menus.
Merchandise & brand graphics
Mudeyes' merchandise and other brand graphics make usage of the painted sign type aesthetic while using simple and fun phrases referencing seafood puns and maritime life.
